Does your association value career advancement benefits as much as your members do? Recent industry research suggests you might not.

A recent Community Brands® study shows that career advancement benefits – including training, certification/credentials, and networking – are important and/or increasing in importance to members of professional membership associations. The same study shows that these benefits are especially valued by members who are early in their careers.

Yet, those who work at professional membership associations (“Pros”) do not always think career advancement benefits are as important to members as members themselves do.

In this guide, you’ll learn about three tips and some powerful resources to help you elevate career advancement opportunities for your members.