Examining the gap between member expectations and association technology.
Technology is not only shaping the way we connect and communicate, it’s also impacting the expectations and experiences of your members.
We surveyed both members and association staff in the U.S. to better understand current member experiences and the technology that supports them. Their insights help identify the growing disconnect between member expectations and the experiences organizations are delivering today.
Watch the on-demand webinar for a first look at the study findings and to dig deeper into:
- The role technology plays in member loyalty
- Digital behavior and technology adoption trends
- How to prepare your organization for rising member expectations