Do you understand your members’ changing needs and preferences?
Discover what members want from their professional associations and what makes them stick around.
Member priorities, behaviors, and preferences are constantly evolving. Whether you’re looking to drive engagement from a specific member demographic or hoping to boost loyalty, understanding the unique preferences of each generation and loyalty segment can strengthen engagement and increase satisfaction and loyalty.
In this webinar, we’ll take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time. It also digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors.
Join Community Brands as we take a look at findings from the study and provide recommendations on how to use the study’s data to better serve your members.
You’ll discover answers to key questions, including:
- What benefits do members value most and which ones have the biggest impact on renewal? (Hint: They aren’t what you think.)
- How do members engage with their organization, and how does engagement correlate with loyalty? (It’s surprising!)
- How do member priorities and loyalty change throughout the member career journey? (Spoiler alert: A lot!)
- What can organizations do to align their strategy with member values, behaviors, and preferences? (Don’t worry. We’ll give you all the pointers.)
We’ll show you how to give your members what they want and keep them around for the long haul.