Software and technology marketing veteran will help drive YM’s customer growth from associations and member-based organizations through marketing strategy, branding and demand generation efforts
ST. PETERSBURG, Fla.—YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announces the recent appointment of Patrice Cunningham as the company’s Vice President of Marketing. In her executive leadership role, Ms. Cunningham is responsible for developing and executing marketing strategies to sustain YourMembership’s continuing growth, while also managing all aspects of the company’s worldwide marketing and communications program.
“Patrice’s proven leadership abilities and enviable track record of successfully implementing large scale marketing initiatives means that we are ideally positioned to meet the evolving demands and needs of forward-thinking associations, non-profits and constituent-based organizations worldwide,” said JP Guilbault, CEO of YourMembership.
“I’m excited to be a part of YM and am eager to assume these responsibilities,” Cunningham said. “We’re at a critical point in the company’s growth. To achieve new competitive levels, we will move forward with more selective and targeted marketing of our association management software and integrated learning, job board and media solutions.”
Cunningham adds: “We are poised to lead the shift in the association industry of bringing digital and mobile web experiences into the high-tech lives of members, all the while automating and simplifying the tasks staff members are challenged with daily.”
Ms. Cunningham has more than 20 years of experience marketing software and other high technology solutions, previously working in leadership positions at AT&T and IBM. Most recently, she was Vice President of Marketing at Pilgrim Quality Solutions, and before that served as Senior Director of Field Marketing at Numara Software. Patrice earned an Executive Master of Business Administration from Smith College, an MBA from University of Tampa (UT), and her BA in Mathematics from the University of South Florida (USF). She is also a member of the Tampa Chapter of Women in Technology International (WITI).