In a recent blog post, Mark Cuban points out that offering a product/service for free is actually the death of that product. If you offer a free product you must know that eventually the competition (also offering free) will overtake you and when that happens it is best to bow out early and make whatever profit you can. He notes that every company (offering a free product/service) will eventually meet its “black swan.”
YourMembership.com wants to know what your organization will do when your online member community is built on a free site that looses the “cool” factor and the once captive audience you had joined for begins to migrate elsewhere. How will you relocate your data? What will you do to keep your members an active part of your organization?