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What You Should (scratch that) Could be Doing for Your Members

by | Oct 2, 2009 | Industry News & Trends

A couple of weeks ago @PamWyess tweeted:

“Leaders: If you find “should” popping up in your conversations, accountability is likely not in play. Take action to get it back”

Reminded me of an acquaintance. He used “should” the way others use “yes” or “no.” When you asked him if he’d be attending an event, he would answer “I should be there.” When pressed about his use of should he’d remark that it left his options open and made no phony promises to anyone.

He should get there eventually.

He should get there eventually.

Sometimes by doing something that we think is the best for everyone, we end up pleasing no one. As Pam Wyess tweeted “should” lacks accountability. When struggling with member retention, you must focus on accountability and providing value. No one wants to hear what you “should” be doing. We want to hear what you have done, what you are doing. Better yet, we don’t want to hear about either, we want to see it.

So I ask…what are you doing to reach your members in inventive ways, to communicate your message clearly and concisely, to add value to their web presence? Contact us to find out more about how social media and membership management software can transform your member offerings. We won’t hammer on what you should be doing. We want you to know what you could be doing.



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