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Weekly Wrap-Up for Associations

by | Jan 25, 2013 | Industry News & Trends

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at! The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Please feel free to leave a comment, ask a question or just enjoy the week’s top ten picks! 

Top Ten Picks of the Week:

1) More on Leadership and Social Media by Jamie Notter

Late last fall, Maddie and I released the results of a survey we did with 500 professionals about the link between social media and leadership. We think there are some interesting data points in there that can help organizations better understand what “social business” really means. Obviously others are feeling the same way, because it’s getting some coverage in print and online.

2) Five Strategies to Improve The Common Conference Lecture by Jeff Hurt

Talking is a critical part of that learning experience. We talk so we can understand. We talk so we can remember. We talk so we can learn.

But who does the majority of talking at a conference and who does the majority of listening? The speakers talk as the audience listens.

3) The Battle for Relevance: Stick to Your Mission and Engage the Next Generation of Leaders by Shannon Neeser

Your members are with you because you have fulfilled an expectation for them and can provide them with something valuable they feel paying membership is worth. It probably had something to do with your mission. At least it did. Are you happy with your new member recruitment? If not, you need to consider relevance.

4) Developing Leaders: A Little Frustration Can Help Them Grow by Derek Irvine

This week, I’m focusing on leadership lessons from top executives.

Today’s insight comes from Kon Leong, co-founder, president and chief executive of ZL Technologies, in an interview in The New York Times “Corner Office” column.

5) Walking the Walk: 3 Ways to Ensure a Team-Oriented Business Culture by Brent Gleeson

Throughout the last four months of writing this column, I have talked about good teamwork, effective communication, essential preparation, and core decision making. I was lucky enough to spend time with a company that is putting an emphasis on all of these core values for great leadership.

6) Me-working or Team-working – Where Are You? by Steve Woodruff

During a deep discussion with a Clarity Therapy client this week, we touched on a theme that I’ve often thought about. His orientation, his preferred work-style is similar to mine, in that he prefers to work more independently.

Don’t try to manage me. Just give me the job to do and I’ll do it. And don’t make me dependent on the (non-) efforts of others.

On the other hand, there are many people who gravitate toward building, leading, or being part of a larger team.

Interestingly enough, the person I reference above is clearly an extrovert, and absolutely does his best work in and around people. But I’m thinking there is a work-style, a preference, that has to do with independence vs.interdependence.

7) Four Considerations in Building Trust with Millennials by Ken Blanchard

Judy Garland’s line from The Wizard Oz could appropriately capture the feeling of many leaders when it comes to managing Millennials in the workplace – it’s a whole new world! Millennials, or Gen Y (born 1982-1995), are rapidly becoming a greater share of the workforce and some studies have estimated that by 2025 they will comprise 75% of the working population. Like each generation before them, they bring a unique blend of attitudes, traits, and characteristics that define how they “show up” at work. Building trust with this generation and leveraging their strengths in the workplace is a pressing priority for today’s generation of leaders.

8 ) Is Your Association Answering Its Incoming “Calls”? by Steve Drake

(“Calls” include Tweets, Facebook, Instagram, LinkedIn, Pinterest and other inquiries.)

The InternetRetailer reported that “71% of big brands leave customer tweets unanswered.”

Wow! That is a lot of unanswered customer contacts.

And, it makes me wonder whether associations have the same rate of unanswered tweets (or other questions via Social Media sites such as Facebook, LinkedIn or Pinterest).

9) How to Use Social Media to Attract the Right Candidates by Recruiting Trend

Social media is fast becoming key for organizations to attract, engage, and recruit the best talent to their organization. The ability for recruitment teams to develop and execute a targeted social media strategy that engages the best and brightest candidates in the market has never been more critical.

Social media know-how is a must for recruiters, HR professionals, and employer brand managers.

This webinar will get you up to date on the latest in social media, and let you know where you and your organization need to focus to develop and execute a best practice social media strategy that maximizes recruitment results and aligns with your business goals.

10) Why You’re Not a Leader by Mike Myatt

Everybody thinks they’re a leader – most are far from it. The harsh reality is that we live in a world awash with wannabe leaders. As much as some don’t want to admit it, not everyone can or should become a leader (my take on the born vs. made argument). Simply desiring to be a leader doesn’t mean a person has the character, skill, and courage necessary to be a leader.


That’s this week’s weekly wrap-up! Have a great weekend everyone! – Holly



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