The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep...
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a...
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without...
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations,...
Like thousands of others who parent young boys, I recently spent a couple hours in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord...
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