All the latest in Community Brands
In our recent Digital Member Study, we found a majority of members say technology plays a big role in their everyday lives. The study shows that members, in general, are ahead of the technology adoption curve (see chart below). Sixty-three percent of members identify...
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Yes, Virginia, there are gaps between member expectations and association technology.
The way we connect, communicate, learn and shop is ever-changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep...
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Member Loyalty Study: Members value job opportunities.
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a...
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Member loyalty study featured on learning podcast.
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without...
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5 key takeaways from association learning and technology report.
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations,...
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