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Social Networking: Energize Your Membership Site

by | Mar 18, 2009 | Online Community

Social networking has taken the Internet by storm (it now outranks email usage as the most popular activity among users). Online member communities are redefining the way we connect with others, from our closest friends to distant relatives. It’s one of the trademarks of Web 2.0, which is characterized by deep interactivity and a media-rich experience. Any membership site that wants to stand out from the pack must meet the needs of users who have come to expect such depth from the sites they visit.

As a membership organization, one of the challenges you face is keeping your members engaged and active. can provide a site that caters not only to your members’ interests within the organization but their experiences beyond it. And because your members are able to link to their existing social network profiles (on sites such as Facebook and LinkedIn) they can use your community as a portal to their other sites. A one-stop-shop, so to speak. It also allows members to see which communities their contacts are a part of. So give them the latest news, share member announcements, and make it easier for people to connect.

Whether you focus on creating a social networking site where members can meet and interact, or go for a broader approach, makes managing and motivating your member base easier than ever.


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