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Re-energize your career center.

by | Sep 15, 2016 | Career Solutions

Reach more job seekers with the power of social networking.

Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants. Consider that, according to scientists, the age of smartphones has left you and me with such a short attention span even a goldfish holds a thought longer.

Our average attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to now eight seconds. Furthermore, if your members are still taking notice after the first eight seconds, you have approximately 4 minutes and 52 seconds until they exhaust their attention spans.

With so much competition in the digital landscape and a small window to capture members’ attention, attracting the most qualified job applicants happens more by coincidence than by a targeted approach. Your career center is central for turning this around.

Target a needle in the haystack

Associations and member-based organizations house the most qualified professionals in their industry, but these professionals aren’t always actively seeking out new job opportunities. So how does your association overcome this challenge and engage with professionals who may not be actively seeking a new job?

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. Now, associations have the opportunity to do the same by facilitating social interactions within their own membership platforms.

Bentley University recently analyzed 24 million job listings and showed the demand for hard skills, such as compiling and analyzing, have grown close to 4,000%. However, even in the age of big data, soft skills, or being sociable, is just as critical and is the new ticket to finding those highly-qualified applicants.

Make it a daily habit

Social profiles exist in many forms and places, both within an association and outside of it. With so many options, member data is scattered, outdated and incomplete. Yet, associations can pull all of that information into one place to actively capitalize on missed connections and relevant job opportunities.

Consider that there are about 2.22 billion social network users worldwide. According to the 2016 Social Media Marketing Industry Report, 66% of marketers agreed that the online social world helped build their marketplace intelligence, while 75% saw traffic increase to their website. Just think about what those numbers can mean for your organization.

Online social communities, like SocialLink, bring members the same look and feel of popular social media sites and integrate with career centers for a better user experience. With this easy-to-use technology, associations put relevant career opportunities in front of the most qualified applicants at the right time. And not only does this platform increase value for members and visibility to paying employers, it takes fewer resources to keep the program going.

Get social with SocialLink

With YM, you now have access to the only AMS that integrates with your career center using a social networking platform social networking platform –SocialLink — to give your members the social community experience they deserve.

Discover how SocialLink delivers the same functionality, look and feel of modern-day social media sites and brings its benefits to your organization.



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