As many companies are giving thought to drafting a social media policy, I want to share with you the policy of a company who truly seems to understand the return on investment of social endeavors. Something worth copying….
“If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBM’s products, processes and policies; if it builds a sense of community; or if it helps to promote IBM’s Values, then it is adding value.”
Whether you find that a private online community or a public social space best fits your business model, this kind of forward-thinking policy promotes transparency and trust by not only your customers, but also your employees.
