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Question Your Social Media Plan

by | Aug 21, 2009 | Industry News & Trends

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On my way into work this morning I passed a dilapidated, old truck with a bumper sticker that read,

“If you don’t know, shut up.”

I smiled, who wouldn’t? At first, keeping your opinion to yourself when you’re in an area you know little about seems good advice. Then I thought about all the marvelous inventions and adventures people have undertaken because they didn’t know what they were doing.

Social Media may feel that way to you. You may question what you are doing and feel like you have very little direction outside of what your ten year-old is telling you. Only you can make the decision that’s best for your business or organization but I suggest you not follow the advice of this bumper sticker. Don’t shut-up. Ask questions (and lots of them, if need be). Don’t go with your first vendor just because the membership software is free or can be downloaded quickly. If you don’t know a tweet from a wall, seek direction. There are plenty of people out there willing to help. Demo a few products. See what you’re most comfortable with and what can grow with you as your organization does. We don’t want you to come to us prior to investigating all possibilities for social networking and membership management software (okay, so  we won’t turn you away if you do) but we are confident enough to know when you look at other products out there you’ll realize what offers is the best for the money and it’s affordable. Our customers have looked at multiple solutions and know that they are getting the best return on their investment. That is the kind of educated consumer that is drawn to and we are proud of that.

Social Media is about being transparent, having conversations. It’s not about keeping quiet. So go ahead open your mouth (and your ears) and explore. And if you run into that guy with the truck tell him it’s okay to ask questions.


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