Programmatic advertising is a potentially vast new source of non-dues revenue for associations. It helps automate the media buying process by relying on software to purchase ads that retarget specific audiences.
Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. But, with this fast-growing model, the opportunities are unlimited. The value for associations include:
- Adding new, potentially large source of non-dues revenue.
- Generating strong, measurable results for digital advertisers.
- Getting ahead of how future ad budgets are spent.
- Capturing ad agency budgets.
- Running a revenue-generating online display ad program that virtually runs itself.
Check out this infographic for the latest stats on Programmatic Advertising.