The YourMembership Blog

This morning I was working on a marketing packet for our customers. It's a neat-o little group of documents that allow them to launch their sites effortlessly. It points them in the right direction, a compass of marketing do's and dont's. I framed it as a checklist...

Slow and steady wins the race - is a phrase that seems to reward diligence and discourage quick movements into the unknown.  But it's getting to a point in our society where if you want to be competitive, you are going to have to have a social media strategy of some...

Even before the golden ticket and Charlie wrapping his hands around the iron gate of Wonka's Chocolate Factory, we've wondered what it's like inside the  companies which make our favorite products. As a child (okay, maybe even as an adult), I dreamed about that...

Congratulations! You recognize the importance of providing value for your membership and you have already embraced (and created) your own online community and member management system. (If you haven't but you sure do want to...well, you know where we are.) You keep...

Well, we're at it again. We're constantly working to improve our service and provide our clients with the most robust, user-friendly online community. We "crowd source" our development schedule so that ideas from our clients are given the quick attention that our...

Since social media is fast becoming a religion for some, I figured I'd take a stab at establishing some commandments. As a disclaimer, I am not a Deity in Social Mediaville so please think of these as merely suggestions on playing nice and if they help you and your...

Unless you've been living under the proverbial rock with no access to the Internet, radio or television you have heard of Twitter. Of course that can't be the case if you're reading this, so let's explore this crazy phenomenon and how it can help your organization....

I remember the thrill of getting my own phone line as a teen (this predated cell phones). My parents had strict phone usage "laws" that really put a cramp in my social life (or so I thought) so when I received my own line, it was so much more than just an apparatus to...

If you are among the 77% of marketers who are increasing your social media budgets this year, you have some major decision ahead of you. Do you take it on in-house, hire it out through a contractor/freelance web designer, go with a cafeteria style plan where you pick...