The YourMembership Blog

It shouldn't surprise anyone that there is a divide among how different generations use technology at work and at home. LexisNexis recently conducted a study that solidified that assumption. The study focused on 3 groups - the Boomers (ages 44-60), GenX (ages 29-43)...

Get a load of this! RBC analyst Ross Sandler estimates that Facebook drives 19% of Google's search traffic and it's "growing at 188% annually." It suffices to say that Google's market-share gains over Yahoo and MSN search engines have been pumped up by Facebook...

Annie Young-Scrivner, Chief Marketing Officer and Sales VP for Quaker Foods & Snacks, reported on her company's efforts to connect with consumers in an online presence, "We monitor our consumers’ online behavior so that we can continuously optimize our programs...

A beleaguered economy is weighing heavily on us all. We're cutting back, forgoing what we once thought of as essentials.  We are taking on creative ways to stretch what we have and bring in more income. Universities and colleges are no different. In a unique approach...

I came across this gem from a panel at the Search Engine Strategies 2009 Conference and Expo. Beth Harte of Harte Marketing and Communications talks about what you have to do to be successful in social media and your online strategy. "Once you listen, your role starts...

We're all feeling the pressure from a lagging economy, especially associations. And if you haven't felt it yet you're probably bracing for the worst. In a recent poll conducted by ASAE the numbers of people deciding not to renew their membership in associations was...

Still need further reason to set up an online community for your product (see previous post on Business Social Networking)? Recently PepsiCo discovered the power behind online communities and branding when it changed its logo for Tropicana Orange Juice. It replaced...

It's social. It's business. Whatever is business social networking? Although the terms can be confusing, the idea can be very lucrative for your company. You have a product. It's marketed traditionally you have loyal customers but want more. How about providing an...

In today's economy there's plenty to get depressed about. Whether bad news is coming from a national reporter or someone covering a red-carpet event - you can't avoid hearing the words - times are tough...we haven't faced an economic issue of this magnitude in 3/4 of...