The YourMembership Blog
What it takes to become a data-driven association
Putting data to work for your organization doesn’t have to be difficult. Read on for practical ways to lay the foundation for data-based decision making.
All the Latest
Excitement, anticipation, and a week of great opportunities!
Today represents a milestone for YourMembership.com, with the kickoff of Xperience2014, our first customer conference. With more than 2,800 organizations using our software, representing 20 million members around the globe, our customers champion a highly diverse...
I know I’m smiling, so it must be time for a customer conference!
I just got back from speaking at CalSAE’s ELEVATE Conference in beautiful Palm Springs, CA, and I am quickly preparing to head to St. Petersburg for Xperience2014, YourMembership.com’s first customer conference. It’s a little like my own March Madness, and I like it!...
Hope Springs Eternal
It’s once again that wonderful time of year when the annual rites of spring are upon us. Major League Baseball’s Grapefruit and Cactus Leagues are in full swing, and opening day fast approaches – the National Past Time is alive and well. The beauty of each new season...
Three Steps to Successful Email Marketing
Targeted email is a versatile communications and marketing tool that on the surface can appear difficult to master. If done right, your organization can enjoy great success in your efforts to get your message in front of the right people. However, the reality is that...
Look Beyond the Renewal: The Best Sources of Non-Dues Revenue
This article originally appeared in the January/February edition of ASAE's "Associations Now - Great Ideas from Industry Partners." Dues-based associations, regardless of industry or size, need to identify ways to stay relevant and competitive in an environment where...
Alright, Alright Alright!
While I was watching the Academy Awards the other night along with the 43 million other fans of all things Hollywood, I was struck by Matthew McConaughey’s acceptance speech for his Best Actor Award. McConaughey is somewhat of a favorite son here in Austin, where he...
The World of Opportunities for AMCs: A YM Perspective
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. In...
Your Association is in Transition, Whether You Know It or Not
The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards. Part of that need is being driven by fast moving competition...
We Are Not Many, But We Are One: The State of African American Women In Association Management
From the days of the American Revolution (when associations first sprang to life in America) to the present, African American women have played a myriad of roles in the creation and growth of our nation. Through their involvement in churches, community groups, and...
