The YourMembership Blog
3 great ways to retain young members for your association
Young members represent a huge pool of potential new members for your association. Discover 3 effective ways to retain young members for your association.
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5 ignored methods to grow association membership
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
Best practices for auto-renewal to increase renewal rates
In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that...
Four tips to start personalization for small staff associations
You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted...
5 email reminders your association should be sending
Even your members need reminders every now and then. Here are five communications you should be sending them. If you’re like many people, you have some sort of system to make sure you don’t forget the important things in your day. You might use sticky notes. Maybe you...
Make your association a part of your members’ social habits
Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the...
Need more chapter volunteers?
Need more chapter volunteers? Is your answer yes to the question? Even chapters with all their volunteer seats filled are often still looking for volunteers. We’ve talked with twelve chapters from twelve different associations about how they are filling their...
Revisit your association’s benefits to improve member engagement and loyalty
Are your members satisfied with the benefits they receive from your organization? Community Brands’ latest study shows you might have room for improvement. To keep members happy and engaged long-term, it’s important to deliver the benefits that matter most to them....
How will your association observe National Philanthropy Day?
On November 15, we celebrate the act of charitable giving. Here are some ideas to help your small association recognize this important day. Have you thought about what your association will do to observe National Philanthropy Day? It’s a day when people across the...
Membership management health check: How does your association measure up?
As your association prepares for 2020, make sure your membership management program is in top shape. You likely have goals around member acquisition, engagement, and retention. And, you may regularly review your progress toward these goals. But are you really taking...
