Why Liz Claiborne chose a private social network over a focus group when relaunching its brand:
“We see the community not only as a group to test ideas with, but it also gives us the ability to stay on the pulse of what’s important to our consumers on a minute-by-minute basis as the world changes around her.” – Dave McTague, Liz Claiborne’s EVP, Partnered BrandsÂ
