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Quoted: Liz Claiborne’s Private Online Community

by | Jul 17, 2009 | Industry News & Trends

Why Liz Claiborne chose a private social network over a focus group when relaunching its brand:

“We see the community not only as a group to test ideas with, but it also gives us the ability to stay on the pulse of what’s important to our consumers on a minute-by-minute basis as the world changes around her.” – Dave McTague, Liz Claiborne’s EVP, Partnered Brands 


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