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Companies are Listening: The Internet has Ears

by | Apr 14, 2009 | Industry News & Trends

j0386609Annie Young-Scrivner, Chief Marketing Officer and Sales VP for Quaker Foods & Snacks, reported on her company’s efforts to connect with consumers in an online presence, “We monitor our consumers’ online behavior so that we can continuously optimize our programs and offer consumers what they are looking for.”

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