How often are you looking your membership management metrics? At my last association, we looked at metrics every day. In fact, we even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start...
A renewal campaign is a simple yet powerful way to increase membership dues revenue. Here are tips for how to get a renewal campaign started, what membership renewal letters to send and when, to keep members around. By Michelle Schweitz, Marketing Manager, Community...
Your association’s members shouldn’t be strangers, get to know them better to improve member experience and engagement. Here are seven ways to get to know your association’s members better. By Christine Bergeron, Marketing Coordinator, Community Brands ...
You want to make a positive impact on your organization, but where do you start? Here are four ways to step out of your day-to-day work and find new ways to make improvements. By Christine Bergeron, Marketing Coordinator, Community Brands You...
Whether you’re running in-person, virtual, or hybrid events, you need to get people to them for them to be successful. Use these proven techniques for driving more attendees to your next big event. By Michelle Schweitz, Marketing Manager, Community Brands In...
Keeping event attendees engaged during your events might seem challenging. Here’s how to “wow” attendees, even with a small staff and today’s mix of virtual, in-person, and hybrid events. By Christine Bergeron, Marketing Coordinator, Community Brands ...
