Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be...
It was bound to happen. Really, I held out for as long as I could. At first, I resisted the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then, of course, it...
Raise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. Can you count...
Your association staff always needs to stay on its toes—ready for any new technology, changing member preferences, differing generational values, among other shifts. By keeping an eye on the latest trends, it helps move your organization forward and remain valuable to...
Technology is evolving at an alarming rate. Does your traditional, one-size-fits-all membership model align with your members’ changing expectations driven by technology? Innovative companies like Amazon and Netflix have dramatically altered our expectation of online...
There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not...
