Membership & Marketing
Tirrah Switzer, Product Marketing Manager, Community Brands For any membership organization, non-dues revenue is essential to their success. Many associations have been forced to re-evaluate their non-due revenue streams with cancelled events and social...
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Membership & Marketing
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
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Membership & Marketing
Tirrah Switzer, Product Marketing Manager, Community Brands In the past week, I’ve been asked by two different organizations to make a video of why I support their organization. So, what did I do? I put on some lipstick and made two videos while working from...
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Membership & Marketing
Your content can’t serve its purpose if it’s not distributed effectively. Tips for building the right content mix for your membership marketing plan. By Michelle Schweitz, Marketing Manager, Community Brands Your association is a valuable source of information for...
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Membership & Marketing
Three key steps for getting great member testimonials Member testimonials can be a powerful membership marketing tool. Here’s how to get them and use them. Michelle Schweitz, Marketing Manager, Community Brands Using testimonials can be a great marketing tool for...
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Industry News & Trends, Membership & Marketing, Non-Dues Revenue, Online Community, Technology
As we continue to nativate these unprescendted times, it has us also thinking about preparing for the next recession. Now, is the ideal time to take steps to make sure you are prepared to weather an economic downturn and protect you small association’s future....
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