To truly focus on members means using a member-centric philosophy to guide your association’s activities Here’s how to keep members at the heart of everything your association does. By Michelle Schweitz, Marketing Manager, Community Brands Your...
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
There are multiple ways to increase your membership renewal rate. Here’s one thing that can make a big difference right away. By Tirrah Switzer, Product Marketing Manager, Community Brands Member retention is a key component of any association’s...
When previously working at an association, one of the biggest challenges was member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome the “Hi, I need to cancel my membership” phone call...
Sometimes associations get caught up in trying to gain new members that you actually forget about your current members. Having your members come back time and time again is a great way to boost your association, and even grow your membership. By Michelle...
What can you do to see if your new member engagement efforts are working? Here are three approaches for tracking new member engagement activities and finding ways to continually improve them. By Michelle Schweitz, Marketing Manager, Community Brands At...
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