Marketing your association starts with understanding your audience. Consider these ideas about developing and using personas to understand your audiences and optimize your marketing efforts. By Christine Bergeron, Marketing Coordinator, Community Brands...
Your brand is the identity of your association, telling people what your organization is all about and why they should be part of it. Here’s how to put your brand to work on your association’s website. By Christine Bergeron, Marketing Coordinator, Community...
Brand association is a powerful tool for companies and organizations alike. As consumers, your members have brand association for products and services that they are exposed to and interact with. But what do your members associate with your organization? By...
Lapsed memberships don’t have to be the last word. These email marketing tips will help you re-engage members and give them the nudge they need to return. By Christine Bergeron, Marketing Coordinator, Community Brands Just because some of your...
As member needs and expectations change, so should your engagement strategies. Here’s how to uncover innovative member engagement ideas and bring them to life. By Christine Bergeron, Marketing Coordinator, Community Brands When you work at an...
Get to know your customers day is October 21, so let’s use this day to get to know the “customers” of your association better. Who are your association’s most important customers? By Christine Bergeron, Marketing Coordinator, Community Brands Just...
