Lapsed memberships don’t have to be the last word. These email marketing tips will help you re-engage members and give them the nudge they need to return. By Christine Bergeron, Marketing Coordinator, Community Brands Just because some of your...
As member needs and expectations change, so should your engagement strategies. Here’s how to uncover innovative member engagement ideas and bring them to life. By Christine Bergeron, Marketing Coordinator, Community Brands When you work at an...
Get to know your customers day is July 15, so let’s use this day to get to know the “customers” of your association better. Who are your association’s most important customers? By Christine Bergeron, Marketing Coordinator, Community Brands Just...
How often are you looking your membership management metrics? At my last association, we looked at metrics every day. In fact, we even had a visualization room where anyone in the organization can visibly see how we were trending. It enabled the entire staff to start...
A renewal campaign is a simple yet powerful way to increase membership dues revenue. Here are tips for how to get a renewal campaign started, what membership renewal letters to send and when, to keep members around. By Michelle Schweitz, Marketing Manager, Community...
Your association’s members shouldn’t be strangers, get to know them better to improve member experience and engagement. Here are seven ways to get to know your association’s members better. By Christine Bergeron, Marketing Coordinator, Community Brands ...
