At YourMembership.com we roll-out 150+ enhancements and new features a year. Some are huge undertakings meant to change (or better) the way you do business and some are more intuitive features designed to work behind the scenes. While all features are included in your...
Most people delete email spam. I, however, like to read their subject lines much the same way people used to read cereal boxes. (It’s true kids we did, before cell phones.) In reading their marketing approaches, I’ve learned five things: 1. Appear...
If you can’t explain it simply you don’t understand it well enough – Albert Einstein It used to be marketers (and writers, for that matter) had to justify their positions and expertise, so we created these beautiful sentences meant to be read aloud...
Technology is a tricky thing. When you adopt a product or service too early in its introduction it’s more costly and prone to those first year errors/bugs. You’re akin to a very underpaid beta-tester. As the technology becomes more widely embraced, the...
Sarcasm is the theme of the morning. Please do not keep writing the same stuff you wrote back in 1998. As a matter of fact — depending on your audience — you may not be best served by writing content. You should probably have a mix of video and audio as...
I recently read a great book by Frank Kenny entitled The 7 Secret Laws of Society. Some of the concepts you may recognize (like Maslow’s Hierarchy of Needs) but Frank frames them in context for Chambers of Commerce and their use of social media. If you are a...
