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Accurate financial accounting and reporting is an essential piece of association management. But it’s often a common pain point for many associations. There are invoices, payment processing, reporting, batches, and more. Accounting and finance can be a headache, but...
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Virtual events engage and grow value for association members
Virtual events are essential in today’s climate, but they have always been a great source of value, especially to your association members. They offer a convenient, dynamic, and low-cost way for members to engage with your association between your annual meetings and...
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4 steps to develop association member personas
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
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Three Ways Associations Can Build Brand Awareness Using Technology
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
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3 quick tips for small associations to show their thankfulness
Why do I call it an art? There’s no art behind being thankful. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. In this case I’m not talking about the medium, I’m referring to...
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