Accurate financial accounting and reporting is an essential piece of association management. But it’s often a common pain point for many associations. There are invoices, payment processing, reporting, batches, and more. Accounting and finance can be a headache, but...
Virtual events are essential in today’s climate, but they have always been a great source of value, especially to your association members. They offer a convenient, dynamic, and low-cost way for members to engage with your association between your annual meetings and...
The term “persona” may sound like highfalutin jargon. But, really, it’s just the term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By Tirrah Switzer,...
When previously working at an association, one of the biggest challenges was member retention. As you can imagine, it was always a hard pill to swallow when we lost a member. Here’s how to best overcome the “Hi, I need to cancel my membership” phone call...
What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that...
