Job seeking members need your association’s help more than ever in times like these. Tara Pawlak, Director of Marketing You may already understand the importance of an online career center for providing member value. But in times like these, when the economy...
Is your association’s website doing all it can to recruit new members and deliver a great online experience? No matter how small your organization may be, it may be time for a new site design. Your association works hard to recruit, engage, and retain members. But...
Struggling with cancelled events? Use these techniques to keep members connected. Read on for practical ways to engage members digitally – especially when events won’t work. Despite recent health concerns and cancelled events, your association still needs to engage...
Now more than ever, it’s important to create community and engage members digitally. Your organization needs to connect members to education, volunteer opportunities, jobs, and industry information. The best way to digitally engage members is through an online...
While you hoped that you would never have to experience a crisis impacting your association, here you are. Every day brings more uncertainty with the spread of Coronavirus and your association has a need to expand your communication. Here are four communication tips...
Whether you’re hosting virtual or in-person events, it’s always important to look for ways to more effectively communicate the events’ value. Of course, the actual value comes from the overall experience you create for your attendees: the content, the quality of...
Why do I call it an art? There’s no art behind being thankful. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. In this case I’m not talking about the medium, I’m referring to...
In the Community Brands Member Engagement and Loyalty Study, attending the annual conference was top on the list of ways members have been engaged with their organization. Events also reinforce your association’s value proposition, helping you retain members and grow...
Email communications play a big role in driving member acquisition, engagement, and renewal. But are your email campaigns getting the response you need? Are your members and prospective members even opening your emails? Here are five best practices to help ensure your...
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door,...
In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that...
You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted...