7 lucky reasons to attend Xperience 2017.

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando. The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […]


Introducing SocialLink mobile app to transform your member experience.

It’s the association industry’s first online community and social mobile app built into an association management software. Your association membership is boosted by your members seeking credibility, professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your association is for networking opportunities. They will give anything to […]


Online learning exams and assessments.

Why learners embrace them and associations are best qualified to deliver them. I cringe at the thought of my dreaded experiences as a youth with standardized Scantron Tests and the small answer bubbles. I always felt I had to perfectly mark them or else worry about getting counted wrong or illegible by the scoring robots. […]


Membership meets engagement in today’s modern world.

Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. And, to operate efficiently, you need to implement an easy-to-use, safe and secure technology through a connected platform. By doing so, it saves you and […]


3 steps to drive student membership growth.

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. It’s translated to an astounding 70% increase in […]


4 steps to develop association member personas.

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […]


Virtual events engage and grow value for association members.

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events. Associations today are holding many different […]


7 steps to select the right LMS for your association, part 3.

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is the final installment of a three-part series. For a refresher, here’s Part 1 and Part 2. At Tagoras, a lot of technology […]


5 strategies to engage members in your online community.

If you build it, will they engage? I recently presented a webinar about “5 Strategies to Engage Members in Your Online Community.” We uncovered the top reason why members join your association is for connections. Members want to connect to their peers and colleagues. They want to belong to your online community. It’s often overwhelming […]


3 real ways to improve your membership marketing program.

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet. To successfully attract and keep members, you […]