ST. PETERSBURG, Fla. – YourMembership.com Inc., a leading global provider of online communities and membership software
, today announced the addition of social CRM (customer relationship management) functionality to its web-based membership management software.
Called Social Mention, the new feature is included with YourMembership.com's optional add-on product, SocialConnect®, and allows YourMembership.com customers to monitor the social sphere for mentions, comments or tweets about their specific organizations.
Social Mention is a social media search and analysis platform that aggregates user-generated content from many different web-based sources into a single stream that is delivered to the secure executive dashboard of a YourMembership.com customer site. A user may enter their organization's name or unique search phase for monitoring across the web, and Social Mention will search and track what individuals are saying across more than 100 popular social networking properties.
"The power of Social Mention lies within its ease of use, its breadth of social media monitoring, and its intuitive integration with YourMembership.com," said William H. Stover Jr., CEO and president of YourMembership.com. "With Social Mention integrated into the backend of a customer's site, we're making it easy and convenient for them to monitor mentions across the social networking sphere."
In addition to providing Social Mention, SocialConnect enables members of YourMembership.com customer communities to post updates to their Facebook® walls when they perform many actions within their organizations' online communities. SocialConnect’s integration with Twitter™ also allows members to embed their Twitter feeds directly into their personal profiles within their organizations' online communities.
Facebook is a registered mark of Facebook Inc. and/or its affiliates. Twitter is a registered mark of Twitter Inc. and/or its affiliates.
Established in 1998 YourMembership.com is a software company that helps member-centric organizations around the world provide more value to their members, expand their membership bases, and enhance overall operational efficiencies. YourMembership.com’s SaaS-model membership software solution features three integrated components – a complete member website, online community and membership management software – that transform how organizations capture valuable member data and transform that data into actionable information. For more information visit www.YourMembership.com.