The YourMembership.com Blog

How Developing a Gaming Mentality Can Help Your Association

January 10th, 2012 | Posted in Membership Management, Social Media and Business Trends

The Game of Leadership

To be considered a “gamer” you must invest a considerable amount of time in game play (more precisely, video games). Gamers pride themselves on their dedication to their chosen game, their singular focus and hours of attention to the matter/objective. While gaming can be brushed off as a hobby and one that interferes with getting one’s job done, there are several traits of the gamer that can benefit association leaders. Gamers possess:

1. Persistence. Gamers understand that even if you are a natural, you cannot expect to master any game the first time out. You will fail. That’s okay. But failure does not mean that you cannot achieve mastery. Mastery is achieved through time and devotion. A willing to try, try again goes along way towards success. Even after you master the game, sometimes you will have a bad experience. Things will not go as planned, you will feel like you are starting over. That’s okay, too as long as you come back with more determination. Read the rest of this entry »

3 Phases of a Successful Community Launch (Infographic)

November 17th, 2011 | Posted in Social Media and Business Trends

Here at YourMembership.com we’ve put together an infographic to aid you in the successful launch of your online community. Community management is hard work. It doesn’t happen overnight and your members are not going to be able to do it for you. It takes planning, nurturing and guidance to help your online community achieve the desired results.

Let us know what you think of the infographic and feel free to share.

Anything you’d add for a successful launch?

The Social Sphere and Your Organization

November 1st, 2011 | Posted in Social Media and Business Trends

I was reading Brian Solis’ latest post this morning about being at the crossroads of customer transactions and engagement when it occurred to me how fortunate we are to be exploring the ever-changing social landscape. It’s an amazing time full of opportunity (and uncertainty) and the rush of the possibilities and potential behind it are addictive.

In the past, we’d market to people we’d want to join our member organization. We’d send out postcards, attend trade shows, hand out our business cards like there was a free lunch attached to it, but it was just throwing paper into the wind. Someone might come back and tell us that they joined our organization based on one of our “campaigns” but for the most part, we could only guess. Sure we did some creative things with “mentioning” certain words but the science behind it was far from full-proof. We did research the old-fashioned way – by paying a firm to tell us what our demographic was or by trial and error.

Read the rest of this entry »

Making the Most of Your Members’ Talents – Friday Fix

October 21st, 2011 | Posted in Membership Management, Social Media and Business Trends

Your members are more than just a name in a database. They have quirks and talents. Just looking at the community that is our office we have several band members, a wood turner, an artist, a knitter, a writer and many more talented people. Centuries ago communities (domestic communities not online communities) used the talents of their members for the betterment of the whole. If a schoolhouse was needed, those with carpentry skills were asked to help. Their investment in their community became not only a source of pride but of referral business. Read the rest of this entry »

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