The YourMembership.com Blog

Community Manager Appreciation Day

January 23rd, 2012 | Posted in Social Media and Business Trends

Today we celebrate Community Managers (as well as the Chinese New Year). And although it may seem like an Internet holiday (sort of like a Hallmark holiday but with more technology advocates), the person behind your technology is as essential as the technology itself. A successful online community manager is someone who has the exuberance to:

- stoke community fires round the clock;
- monitor content/conversations not because of some sort of SOPA-esque militant drive but because he or she wants your community to be inviting and welcoming to all;
- reach out to new members;
- engage veteran members;
- listen to conversations about your community that occur outside of your community;
- help;
- rally the troops; and
- understand the real-world application of your organizations mission and goals and keep them and the needs of your community in mind at all time — especially when they appear to be at odds with one another.

In honor of Community Managers Appreciation Day, we’re sharing this report on Community Managers compiled by SocialFresh. There’s so much value brought to an online community with a full-time community manager. We mentioned a few of the necessary skills required in a community manager. What do you think is essential in a community manager?

Unclogging Your Blog

January 16th, 2012 | Posted in Social Media and Business Trends

On a recent webinar, I heard a staggering statistic. Eighty-percent of companies (who start blogs) never post more than five blog entries. They give up. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy.

What is so incapacitating about a blog? Is it lack of content or ideas? Is it lack of time to generate or flesh-out these ideas or is it simply something you try once like sky diving? Blogging doesn’t have to be reminiscent of an English class assignment. There are ways to spice up the “writing” of your blog; ways to put a different part of your brain on it. Blogs don’t always have to be about the words. The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media.

Before growing tired of your blog consider:  Read the rest of this entry »

Benchmarking and its Application to Your Member-based Organization

January 12th, 2012 | Posted in Membership Management, Social Media and Business Trends, YourMembership.com News

Benchmarking helps your members see where they are

Benchmarking – the “how am I doing?” of the reporting world. As member organizations strive for a way to add “value” for their members, something they can’t get through a Google search, benchmarking is gaining in popularity and software has made it easier and less costly than ever before.

As an association, for instance, your industry data repository is impressive. Who else has a better notion of what like-minded professionals do, earn and think? Your member resources are invaluable as you can provide an individual member up-to-date information on an entire industry — information they can not come by on their own. Sure, there are repositories and reports that can be accessed through search but nothing that speaks specifically to your individual members the way a benchmarking report can. Read the rest of this entry »

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