October 25th, 2013 | Posted in Membership Management
A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there?
1. Listen. You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you can analyze the data behind your members’ activity or do a combination of all of these practices. The point is, it has to be about them. Read the rest of this entry »
September 12th, 2013 | Posted in Member Engagement + Retention
All membership organizations understand that to be competitive in today’s world (from a member retention and acquisition standpoint), you must provide value. But what is that exactly? Your board wants you to do it; but can’t tell you how. Your ED says it’s a necessity; but has no clear direction. Consultants and vendors tell you it’s crucial and the key to success but, alas, no magic formula. If anyone takes a stab at it, it’s purely in generalities, no actionable directions and steps. Why is that?
Because it’s not value you’re looking for. You can get value today by providing all the wonderful things you do for your members right now for free. What??? Value is getting something for what you paid for. If you don’t pay anything and you receive even one product, service, event, etc. for that nonexistent price, you have value. But you’re not looking for that.
You could also get to value by charging members a respectable membership fee and offering amazing events involving the circus, golf with Mark Zuckerberg and a date with George Clooney but if your members don’t like the circus, Zuckerberg, or Clooney’s not their type, you still haven’t provided the kind of value that will improve retention. Read the rest of this entry »
November 6th, 2012 | Posted in Membership Management, YourMembership.com News
Savings. Discounts. Money. Listening?
Announcing Member Rewards from YourMembership.com.
The premise is simple — we’ve created a savings program that leverages the buying power behind our hundreds of thousands of members across our client base. The Member Rewards feature is a private web portal that your members can access to browse THOUSANDS of discounts and offers from popular national – and local – vendors… like AMC Theatres, Ford, Macy’s, Target and many MANY more.
Your organization can choose to join and for every member that becomes part of the discount/savings program, you’ll receive 10 percent of the net revenue.
Plus your members access the savings portal through a single sign-on through your site!
Your members save money. You gain another source of non-dues revenue.
What’s not to like?
YourMembership.com clients can sign up today through the backend of their site.
Not yet a client? Visit our site. Talk to us. We’ll help you decide if we’re a right fit for your membership software needs. Not ready to speak with someone but interested in membership management software? Visit our homepage and download our new Getting Started Guide.
June 27th, 2012 | Posted in Membership Management
Yesterday I dined at my favorite Indian buffet. Although the butter chicken is to die for and I desperately wish I could bathe in the sauce, it’s the remarkable service that has won my loyalty and the reason I return week after week even though it’s one of the highest priced lunches downtown. Good service, my dad always said, was keeping your water glass full. While I appreciate “good” service it takes much more than that to be great. Making sure I have enough water is merely meeting my expectations. I’ll never leave a restaurant and exclaim with great joy, “No matter how fast I guzzled the water, there they were to refill.” As big a deal as that may seem to the waiter, having to hover over the customers and fill the water glass with alacrity, it doesn’t make an impression. It’s what I expect.
Members feel the same way. Read the rest of this entry »