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Learning Requires Time (Guest Post: Jamie Notter)

October 17th, 2012 | Posted in Membership Management

This post was written by Jamie Notter and was originally published on his own blog Leadership Insight…Right When You Need It


Do you value learning? Or is it really just the “idea” of learning something new that is valued? This was an interesting question posed by Cameron Norman in a blog post about how “serious” we are about learning. Many of us certainly say we love learning, but when we go to that conference, do we really seek out opportunities to get access to truly new material that we can apply and test back in our work environments, or do we stick with the content that’s already familiar to us? We say we want our employees to learn, and that we love learning organizations, but do we give them time? And not just time to go to conferences or take webinars, but time to just think about it. Down time and slow time where we can intentionally let our minds wander enough for creativity to really get to work. I think it’s all too rare. We’re all too busy to learn.

The last of the four human elements we discuss in Humanize is how to be courageous. We presented it as the last of the four because I think it’s the hardest, and the need to create time for learning is part of that. Courageous organizations have cultures that value and fully embrace learning. And not just “reactive” learning, where you sense a technical problem and then go figure out the solution. We mean “adaptive” learning, where the problem was never crystal clear to begin with, and solutions are rarely permanent because of ongoing changes to the system. Adaptive leadership like that needs continuous learning. Courageous organizations need learning to be a basic capacity, everywhere in the system.

And if you’re nodding your head at that, then tell me why you go around the room at your staff meeting asking people what they did last week? If all we ever talk about is activity, then all anyone will ever do is…activities. Why are all your performance metrics based on activities and outputs? Why do you, yourself, pass up on conferences, workshops, and other educational programming due to “lack of time”? When’s the last time you booked yourself half a day out of the office with just a blank notebook and a pen? When’s the last time you and your team spent time thinking about work/programs/etc. that you are NOT currently doing?

These (admittedly) rhetorical questions are not meant to guilt you into implementing these suggestions. There aren’t simple, check-list answers to this. But learning requires time. Of course, so does getting things done. But if you’re serious about tapping into power that our overly mechanical organizations have been ignoring for decades, then there needs to be a shift. Invest in learning if you truly want growth.

Like Jamie’s Post?

Then you’ll probably like his other resources! Check out his contributor page on the YourMembership.com Resource Library!

The Insanity of Strategic Planning (Guest Post: Jamie Notter)

August 20th, 2012 | Posted in Membership Management

This post was written by Jamie Notter and was originally published on his own blog Leadership Insight…Right When You Need It


In a keynote session last week about Humanize, I once again challenged the effectiveness of strategic planning. In the book, strategic planning is one of three traditional management “best practices” that we shine a critical light on, revealing that there is solid scientific research that indicates that the way we do the practice does not work. (For strategic planning, please read Henry Mintzberg’s The Rise and Fall of Strategic Planning.)

But my audience, in this case, were association executives, so I was a little nervous. I always expect to get pushback from an association audience because I find they love strategic planning more than other audiences. So I asked for a show of hands of those who loved strategic planning, and not a single hand went up. I was a little shocked, so I changed my question: I asked how many people spent a significant amount of money and time doing strategic planning. Then a good thirty or forty hands went up. Okay, this makes a bit more sense. Then I immediately asked them if they thought their strategic planning efforts worked…if they produced results for them.

And every single hand went down.

This one shocked me even more. I ended up asking my rhetorical question out loud: “So all of you who had your hands up were spending significant amounts of time and money on something that doesn’t produce results?! Stop doing that!”

Doing the same thing over and over again, but expecting a different result each time. That is the definition of insanity. That seems to be what we are doing with strategic planning. Or worse, maybe we’re doing it even though we now EXPECT it not to work. We go through the motions to appease our volunteers, or maybe even with the hope of educating them a bit.  There has to be a better way.


Like Jamie’s Post?

Then you’ll probably like his other resources! Check out his contributor page on the YourMembership.com Resource Library

Numbers aren’t Strategy

April 17th, 2012 | Posted in Membership Management

We all have financial goals to obtain, be it membership goals, sales goals, event ticket goals or any other. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it.

If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Think of the cost of the trip as your sales goal. It’s not enough to know the amount. If I don’t implement a plan on how I will save for it, how I will get to port and what I will bring, I will probably not be taking that trip.  To reach your revenue goals you must also have a strategy.  Read the rest of this entry »

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