We don’t “do” social. We “are” social. To do social wreaks of used car salesmanship (I mean this in the smarmiest fashion and not just the profession of selling cars that have been previously owned). Being social as a company or an organization means leaving fear behind and admitting that people have opinions and want to share. Being afraid you’ll say/tweet the wrong thing, being afraid someone will trap you in verbal discourse, make you admit something you’re not prepared to admit or talk about — these fears can be very real for organizations trying to become more transparent. The what-ifs sometimes frighten people so much that it leads to social paralysis, where they do absolutely nothing, merely sit on the sidelines watching/listening to others. Read the rest of this entry »
