Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Every post shouldn’t be about what you are doing and what you think. Showcase your members. Let them shine. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. Your audience may be larger and more established than theirs. If you can help them get the attention they deserve, they will appreciate it. So think beyond the basic re-tweet. Here are three ways you can help your members attract a larger audience:
1. Use your words. A re-tweet or share is good but not particularly memorable (unless your member has never been re-tweeted before). Add some context to the re-tweet or share. Something like “Great point from Amy, especially #5,” or introduce the re-tweet/share with “Phenomenal article from…” or “Best article I’ve read on…” Giving the share context and a stamp of approval goes a lot further in advancing the content and endearing them to you. Read the rest of this entry »
