We all have financial goals to obtain, be it membership goals, sales goals, event ticket goals or any other. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it.
If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Think of the cost of the trip as your sales goal. It’s not enough to know the amount. If I don’t implement a plan on how I will save for it, how I will get to port and what I will bring, I will probably not be taking that trip. To reach your revenue goals you must also have a strategy. Read the rest of this entry »