I could end the Friday Fix here but I’m a writer so I’ll write. In today’s eMarketer there were some interesting statistics about multimedia use, specifically mobile technology aiding in an increase of multimedia consumption. We’re no longer just watching TV. We’re watching and accessing the Internet. Keep this “double-dipping” sort of consumption in mind when writing and reviewing your content. Simplify the terminology you use. Make sure your paragraphs do not need to be deconstructed to be understood. Literary prizes are not at stake, the member’s (or potential member’s) attention span is.
Use multiple forms of media.
Be concise in your message.