The YourMembership.com Blog

Finished or Perfect: which do you prefer?

February 16th, 2012 | Posted in Social Media and Business Trends

A writer friend of mine tweeted “I’ll take finished over perfect any day.” I hovered over “retweet” as I weighed the message. What does that say about me if I retweet it? Does it say I’m lazy or efficient? From a writing standpoint – there’s no point in editing something down to perfection if it’s not complete, better to finish and have a product to work with than battle over the choice of “an” or “the” in the first sentence.

From a membership management software standpoint, will you ever find perfection? Will you ever find the product that fits your business processes to a tee, no alterations required? You might, if you build it yourself around your own processes and absorb all of that expense and time within your organization. Even if you hire an outside group to customize it for you, there will be endless meetings, planning sessions and project management required. And what is the cost of the downtime to your organization; the time that you could’ve had your software in place, a new website, a community for private use? If you complete the project six months or a year from now, did you lose anything in that time? Potential members? Conversations? Cost-savings and time-savings behind having to manually run your events or dues processing? Read the rest of this entry »

Advice for Implementing Social Media from Star Wars

February 14th, 2012 | Posted in Social Media and Business Trends

This weekend I took the boys to see Star Wars: Episode 1 - The Phantom Menace. I’ve seen it many times but for the boys, this was the first time they watched it on the big screen. Because I had seen it before, I wasn’t “submerged” in the plot like they were. My mind began to wander to blog posts. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. They had lots of sage advice for member-based organizations embracing social and a more human side of business:

1. “This turn of events is unfortunate. We must accelerate our plans.” Change for change’s sake is rarely the right move. If you’ve tried and failed, moving more quickly to plan B is not a solution. Take some time to review why the failure occurred and what you can learn from it. Read the rest of this entry »

Keep Members Coming Back

February 9th, 2012 | Posted in Social Media and Business Trends

You are in charge of an amazing organization, complete with a compelling mission statement, an advisory board of talented and influential community leaders, and a platform that offers a gazillion perks. Your reputation is stellar (Awards! Positive press! Glowing referrals!) and your membership base is growing steadily through word-of-mouth. You are respected. You are an industry leader. Through hard work and dedication you have achieved your membership goals!

Now comes the tough part – keeping your members active, engaged, happy.

Here are some tips to help make that happen: Read the rest of this entry »

Risk Management – How to Begin the Conversation

February 6th, 2012 | Posted in Membership Management

The following is a guest blog post from Mike Lazzara, customer support representative with YourMembership.com. Mike has been a valuable part of our team here at YM, having previously worked in the Sales and Marketing Department before moving to Customer Support in late 2011. Prior to joining YM two years ago, Mike served as Risk Manager for a yacht manufacturing company.  He approaches knowledge according to a saying his grandfather told him, “you don’t have to know everything about something, but you should try to know something about everything.”

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Putting the appropriate risk management program in place is dependent upon understanding certain aspects inherent to any risk management process. The first is defining risk management. Risk can be viewed as any potential event resulting in a physical or financial loss, such as damage to company property or legal fees associated with a lawsuit. While an event can result in a positive outcome, risk management generally deals with preventing outcomes that are viewed as negative by organizations. Management deals with planning, organizing and controlling resources to achieve given objectives. Therefore, Risk Management, and by extension risk management programs, can be viewed as a method of organizing and controlling organization resources in such a way as to minimize loss should an event with a negative outcome occur or prevent the event altogether.  Read the rest of this entry »

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