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Is Best-of-Breed Best for your Membership Organization?

September 25th, 2012 | Posted in Membership Management

I wish there was a magic coordinator; one that could link up all parts of my life. From my social profiles to my Amazon Prime account to my TV. I know there are pieces that will help me with this but it is so much easier if you started it all from scratch and created new social profiles today. When I set up some of my (personal) profiles, some networks didn’t even exist. When I chose user names, I was targeting a very different persona. I’ve tied some of them together and left others dangling out there like lone islands. I desperately need to do some social clean-up/link-up but it all seems so complicated. Piecemeal is never efficient. Read the rest of this entry »

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Don’t Fear Your Employees Becoming Bigger Than You

February 29th, 2012 | Posted in Social Media and Business Trends

I should save this post for Halloween because it scares a lot of people.

No matter what your industry, you want strong, competent people working (and volunteering) for you. You want your employees (and volunteers) to represent you professionally and with such vigor and conviction that their energy is contagious and people want to be a part of what they are a part of.

Or do you?

That is the dilemma many organizations are facing now with the advent and subsequent embracing of social media – are your employees “out-shining” your group/brand? Read the rest of this entry »

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Throw Me Some Beads Mr.! Lessons from Mardi Gras

February 21st, 2012 | Posted in Social Media and Business Trends

Fat Tuesday/Mardi Gras has traditionally been a huge celebration before getting down to the sacrificing and fasting season of Lent. But even if you don’t celebrate and/or observe either tradition, there is something to be said for getting the crazies out of your system right before rolling up your sleeves and getting to business. Mardi Gras isn’t just about debauchery. Member-based organizations can apply some of the same drivers that keep people coming back year after year.

1. Celebrate the difference. When it comes to your members, let them be who they are. Yes, for risk’s sake you probably can’t advocate paint-only clad revelers at your next conference taking to the streets in celebration in honor of your group but if that’s appealing to your members, you may want to consider the possibilities. Read the rest of this entry »

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Reach Out – Friday Fix

February 17th, 2012 | Posted in Social Media and Business Trends

Access your member database. Do a search on someone who has not attended an event in a while. If you have a touch-log system, find someone who has not been in touch with you or interacted with your organization over the past six months. Take a look at his/her social networking profile(s). Check for a blog. Reach out to them by commenting on something that they have done recently or tweet a blog post of theirs that you’ve enjoyed. Or if you’re feeling really zany – call the member. Think back to when this person was an active member of your organization. What did he/she do? What groups did he or she belong to? Tell him or her that the work he/she did is missed and ask why you haven’t seen him/her recently. Be direct and listen. Do not use guilt. Use compassion. Remind the member (through your attention) of why he/she originally joined the group.

Repeat this action whenever you can.

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