March 19th, 2013 | Posted in Association Management
If they don’t think of you, they won’t volunteer.
If your event doesn’t come to mind, they won’t attend.
If your conferences are not on their calendar, they’ll go elsewhere.
If they don’t know what you do for them, they won’t renew their dues.
If your private online community is not part of their daily Internet routine, they won’t participate.
The hardest part of growing your association membership is getting people to remember you’re there.
January 10th, 2013 | Posted in Membership Management
On this day in 1984, Wendy’s International aired a commercial featuring three elderly ladies gathered around a hamburger bun squinting at a dime-sized patty. “Where’s the Beef?”, one of them asked and the catch phrase took off honey badger style.
Member retention and a commercial from 1984?
When it comes to member-based organizations and member relations, you’re going to have two kinds of benefits. There are the gargantuan, fluffy bun-type offerings that your members associate with you. They are the events and services you’re known for; the ones you’ve built your reputation on. Come dues renewal time, you never have to remind your members about this type of offering. They know about it. It’s front and center on the plate. Read the rest of this entry »
January 8th, 2013 | Posted in Membership Management
Is your website as professional as you are?
Ever entered an organization to be met by a receptionist who’s on a personal call, speaking much louder than is required, chomping on gum and looking at you like you’re an interruption? Unless that organization is essential to you, your first impression my be your last. Who wants to be an inconvenience to someone? You’ll most likely go elsewhere.
We know your front office staff is amazing and they would never be rude like that but is your website doing the same thing? Potential members (customers or donors) are learning more about you on their schedule. This is why it’s extremely important to have a professional website with well-crafted materials that your audience will be interested in. Chances are their first impression of you will not involve a member of your staff. Your website is now your receptionist (or your public information officer), front and center and representing you and your organization 24/7. Read the rest of this entry »