The YourMembership.com Blog

Resolve to do one Thing for your Members – Friday Fix

December 28th, 2012 | Posted in Membership Management

Don’t end up trashing your resolutions. Make them well-defined.

2013 is fast approaching and I’m secretly happy to get rid of 2012. Personally, it’s been a big year of change for me and that’s not ever easy but it has been exciting. Member organizations are probably feeling the same way. There are things that are occurring in your organizational/professional lives that have taken some getting used to but we’re all still here and we’re all still trying to figure it out. Change will be the new black for many of us as the culture of our organizations change from predictable to relational. Your members expect a tailored experience; even more so as Gen Ys enter our organizations (and we can only hope that they do). Read the rest of this entry »

Proceed Until Apprehended – Friday Fix

November 16th, 2012 | Posted in Membership Management, Social Media and Business Trends

Proceed until apprehended — one of my favorite lines from our recent webinar with Jamie Notter. (If you missed it, you can must view it.) As Jamie explained, this phrase is a little softer version of “Act now, apologize later.” Many member organizations are structured with appropriate sign-offs and an adherence to protocol. These rules married with an attachment to doing things the way they’ve always been done hinders innovation.

A step back — innovation for innovation’s sake is not necessary. If what you are doing is working — i.e., your work flows are effective, your membership numbers are at goal or exceeding goal and your retention is tip-top, keep on doing it just as you always have. But if you’re starting to see a trend in declining memberships or you spend hours doing repetitive busy work that could be handled more efficiently, you need to “proceed.” Read the rest of this entry »

I Only Have Eyes For You: Why One Member Database Gets the Job Done – Friday Fix

November 2nd, 2012 | Posted in Membership Management
Making It Just Right

Databases: One and done

Membership, marketing, volunteer center, donor management — whatever your titles are, whatever areas you target or serve, do your organization a favor today and share your list. Take the time to create one list, housed in one database to maximize your reach and minimize member inconvenience.

I know many of you don’t want to share lists. You want to keep your names because you’re worried the other departments will do things to your list that you would never do. You’ve nurtured that list. You’ve grown it. It’s yours. Read the rest of this entry »

Make the Time to Seek Inspiration: Friday Fix

October 19th, 2012 | Posted in Membership Management

(Photo credit: from Forbes “40 Things to Say Before You Die” by Jessica Hagy)

On my Facebook page this morning I posted that I wasn’t sure whether a comment that was said to me was a compliment or not. One of my friends offered, “Since you have a choice, I would take it as one.” There was my inspiring moment of the morning! Yes, it inspired this blog post but it also inspired something deeper. Many times it’s how we frame things in our mind that changes the end result. Is the comment about you being “constantly online” a testament to your work ethic or a jab at you being a workaholic? Which do you want it to be?

Finding inspiration – or more clearly, allowing yourself to be inspired – is a way of becoming more productive. Find ways throughout your day to surround yourself or do something that inspires you. It could be waking up early and taking a walk or watching a TED talk over lunch. You might spend some time brainstorming with a colleague from another department or industry or simply allowing yourself the silence you need to “hear” your own ideas. Whatever you do to seek inspiration, make it a consistent part of your work life.  Inspiration is the first step to innovation.

Need a healthy dose of inspiration? Try this post from Forbes.

Although this topic is something you can “accomplish” in half an hour, becoming truly inspired is a life-long pursuit. It’s a reframing of how you envision options and who you chose to surround yourself by. Take some time today to think about what inspires you — music, the written word, fabulously intelligent people…and spend time in the company of that inspiration.

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