December 28th, 2012 | Posted in Membership Management
Don’t end up trashing your resolutions. Make them well-defined.
2013 is fast approaching and I’m secretly happy to get rid of 2012. Personally, it’s been a big year of change for me and that’s not ever easy but it has been exciting. Member organizations are probably feeling the same way. There are things that are occurring in your organizational/professional lives that have taken some getting used to but we’re all still here and we’re all still trying to figure it out. Change will be the new black for many of us as the culture of our organizations change from predictable to relational. Your members expect a tailored experience; even more so as Gen Ys enter our organizations (and we can only hope that they do). Read the rest of this entry »
November 2nd, 2012 | Posted in Membership Management
Databases: One and done
Membership, marketing, volunteer center, donor management — whatever your titles are, whatever areas you target or serve, do your organization a favor today and share your list. Take the time to create one list, housed in one database to maximize your reach and minimize member inconvenience.
I know many of you don’t want to share lists. You want to keep your names because you’re worried the other departments will do things to your list that you would never do. You’ve nurtured that list. You’ve grown it. It’s yours. Read the rest of this entry »