Flag Day, the day that our nation officially adopted “Old Glory” to represent it. It symbolizes more than just our country. It represents the freedom we value as Americans. People rally around it, celebrate it and use it to pay tribute to fallen patriots. It’s recognized the world over and has been used for marketing, promotions, merchandising, demonstrations and protests. It evokes emotion whether the viewer loves this country or not.
While I’m not trying to compare your member-based organization with the United States, Flag Day did bring to mind the symbols organizations use to represent themselves. Do you have a logo you embrace that speaks to who you are and what your mission is? Do your members recognize it? Does it evoke a feeling in them when they see it on correspondence? Read the rest of this entry »