December 27th, 2012 | Posted in Membership Management
I was inspired by a recent post on the Marc and Angel Hack Life blog on becoming irresistibly attractive. This post isn’t a Cosmo magazine fluff piece about pouty smiles and the like. It focuses on attracting people in the sense of being more enjoyable to be around. The ideas presented work very well for member-based organizations as well. I’ve listed some of the concepts below with an application to member-based organizations.
1. Do the right thing. No matter what your mission doing what’s right, not necessarily what’s popular, will help attract members. One of the most popular reasons to join an association, chamber or nonprofit is knowing that there is an organization larger than you that has your professional, local or heart’s concerns protected. Read the rest of this entry »
December 20th, 2012 | Posted in Membership Management
If in the midst of a face-to-face conversation, a member handed you something — a paper perhaps they wrote, a picture they took, even cookies they baked — and the member said “Here, I’d like you to have this,” your response would most likely to be to thank him or her. That’s what we were raised to do. If at further glance it was something you didn’t care for, you would politely decline and if possible tell them why. That’s what polite people do so why do we treat social media and activity on our online communities any differently? Read the rest of this entry »
November 8th, 2012 | Posted in Membership Management
The following webinar has already occurred but you can access the download here.
For organizations a fear of failure is one of the most common obstacles to innovation. Many organizations are so paralyzed by the fear of failure they have tied their future success to their past actions: “We’ve been successful thus far doing exactly what we’ve done, so why do anything differently?” Let’s take a moment and ask Blockbuster or Sears.
The social media revolution has been a (relatively) quiet one. There was no bloodshed, no huge machinery taking the place of ten men. It’s come in unnoticed (by some, ignored by others) like water entering a rock. But just like water, it will change the landscape as we know it. It provides a platform for self-expression, while allowing employees to become more than just a cog in the wheel. It changes the rules by which we’ve operated for the past hundred years because “it taps into what makes us human and we like it.” What does it mean for the future of your organization if you chose to ignore this change toward a more people-centric approach?
Please join our webinar as we speak with Jamie Notter, co-author of Humanize, who will give us some background and insight into becoming a more open culture. He’ll discuss how people-centric organizations succeed in a social world. If you’re human, or work for an organization that employs humans, there’s something here for you. Learn more and register for this exciting event.
Can’t join us but have a specific question for Jamie? Please leave it in the comments section and we’ll make sure to ask him.
October 25th, 2012 | Posted in Membership Management
Engagement is about more than just numbers
Christopher Penn shared an article this morning about the next big thing in digital marketing — engagement scoring being tied into influence. He sites YouTube’s recent announcement that they are entertaining a new system of search ranking that would factor in how many viewers watched the full video. The concept is not entirely new as many of us have considered the size of a content creator’s audience when asking for guest blog posts. But size is not engagement. Have you given any thought to what this slight change of measurement would do for your organization? Read the rest of this entry »