Corporate Social Networking Archives « YourMembership.com YourMembership.com

Put an End to Your Social Media Efforts

September 18th, 2012 | Posted in Social Media and Business Trends

You’ve rolled your eyes for the final time. You’ve complained enough about cute pet pictures and talk about lunch. Have it your way. Give up on social. It’s okay. You tried your best. It probably just doesn’t work for your organization.

So… today stop:

Listening to member suggestions
Researching what others are doing
Curating content that’s helpful to your audience
Providing resources for professional growth
Conversing with members
Honoring their achievements
Connecting with people from your industry
Being helpful

What? You haven’t been doing these things? Then you haven’t really tried social.

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Tags: business social networking, communication, Corporate Social Networking, member organizations, social media

Who Cares If You’re Listening….

March 29th, 2012 | Posted in Social Media and Business Trends

Does this sound familiar?

Parent: Honey, please take out the trash.

Child: (no response)

Parent: DEARRR, I said take out the trash.

Child: (no response)

Parent: I asked you to take out the trash. Now go take out that trash!

Child looks up but doesn’t move.

Parent: I said go take out that trash!!! Didn’t you hear me?

Child: I did. I just didn’t feel like doing it. Read the rest of this entry »

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Tags: Corporate Social Networking, listening, social media strategy

Who Are Your Sales People?

March 1st, 2012 | Posted in Membership Management, Social Media and Business Trends

Depending on your industry you call them by different names – salesman, membership director, alumni coordinator - they are the people who have traditionally persuaded others to give you money, whether it’s in the form of buying your product or your service/membership. They know how to “talk the talk” about your group. And they’re probably the people you transfer phone calls to when individuals start the conversation with “I’m thinking about buying/joining/donating to your organization.” They’re your closers, the ones who know everything there is to know about you and their job is in jeopardy. Read the rest of this entry »

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Tags: Corporate Social Networking, Education & Alumni, member organizations, member retention, Membership Management, membership organization

Advice for Implementing Social Media from Star Wars

February 14th, 2012 | Posted in Social Media and Business Trends

This weekend I took the boys to see Star Wars: Episode 1 - The Phantom Menace. I’ve seen it many times but for the boys, this was the first time they watched it on the big screen. Because I had seen it before, I wasn’t “submerged” in the plot like they were. My mind began to wander to blog posts. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. They had lots of sage advice for member-based organizations embracing social and a more human side of business:

1. “This turn of events is unfortunate. We must accelerate our plans.” Change for change’s sake is rarely the right move. If you’ve tried and failed, moving more quickly to plan B is not a solution. Take some time to review why the failure occurred and what you can learn from it. Read the rest of this entry »

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Tags: change management, Corporate Social Networking, Membership Software, Social Media and Business Trends, social media strategy, Social Networking Software

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