On this day in 1960, Nixon and Kennedy debated on television. This was the first time a presidential debate had been televised. Regardless of your political persuasion and thoughts on the candidates, one thing has been talked about in the 53 years since — presence. With the introduction of a new medium, Kennedy was at an advantage. He was “presidential looking” and had a confidence about him that people found enticing. Nixon, on the other hand, couldn’t stop sweating. He looked nervous and it distracted from his message. He subsequently lost the election in one of the closest in U.S. history and it may have all come down to the medium.
Today, we have so many choices in reaching an audience. Some of us are hesitant in trying new platforms, while others jump in full force with every new social media and technology opportunity. When embracing these new communication vehicles make sure of three things: Read the rest of this entry »