January 3rd, 2013 | Posted in Membership Management
I am so excited to share this guest post by Ashley Withers, a support specialist at YourMembership.com. She holds a Bachelor’s in English & Sociology from Stony Brook University in New York. BYM (before YourMembership.com) she was a media intern, Apple creative instructor, and editor.
You’ve come to learn your member-base and target demographic; you know how to get in touch with them and when and where they will log on. Maybe you’re reaching them by email or perhaps you’ve started an online community. If you’re like most old school organizations, your communication tends to power down after the use of these devices. It’s time to think outside of that dusty cardboard box of pamphlets. Adapting your approach to communicating with your members should go beyond the basics. If your organization is playing it safe with technology, you may be enabling your members’ cultural lag. Inviting members into your new digital home doesn’t end with the e-vite. In fact, digitizing your membership events may be the key to connecting with members both on and offline. Read the rest of this entry »
December 20th, 2012 | Posted in Membership Management
If in the midst of a face-to-face conversation, a member handed you something — a paper perhaps they wrote, a picture they took, even cookies they baked — and the member said “Here, I’d like you to have this,” your response would most likely to be to thank him or her. That’s what we were raised to do. If at further glance it was something you didn’t care for, you would politely decline and if possible tell them why. That’s what polite people do so why do we treat social media and activity on our online communities any differently? Read the rest of this entry »