The YourMembership.com Blog

You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. But to do it, you have to stop producing what you want to produce and concentrate on what your members want to consume. A good listener should never run out of content but just in case you’re feeling a little stymied right now, here are five superstar ideas to get you started:

1. Who’s calling, please? Ask the next person who calls your office on the phone how they got into the industry (assuming your association represents an industry) they’re in. When they tell you their story, ask them if they wouldn’t mind if you weaved that into your next newsletter, blog post, etc. After you write about it, encourage others to share their stories with you. This will do two things – make a member feel special and reduce your phone calls significantly if your members think you will put them on the spot with a question like that. Read the rest of this entry »