Photo Credit: Discovery Channel
Community management requires a certain kind of finesse. It takes endurance, a tireless attitude and love for what you do. While there is no right and wrong way to manage an online community, there are definitely different styles to community management. Inspired by the recent premier of season 8 of Deadliest Catch, I ask – Are you a Captain, Deckboss or Greenhorn in your online community?
A crab boat is a model of efficiency. The crew wear multiple hats and must come with a do-it-all mentality to get the job done. While the crew functions as a family (or community, to continue the parralel), there are very distinct roles on board. Read the rest of this entry »
3 Simple Steps to Extinguishing a Social Media Firestorm
May 17th, 2012 | Posted in Social Media and Business TrendsEveryone has a plan until they get punched in the face. – Mike Tyson
Don't be aggressive in your approach to social media attacks
The words of the brilliant philosopher, Mike Tyson, ring true for those working in social media. It’s nice to think about what you would do in a rhetorical sense but when a “crisis” actually happens, it’s easier to fall down in the ring and play dead.
Fight or flight. It’s innate. We want to run away and avoid the situation or we become aggressive snarling and growling at that which threatens us. Yet the best way to address a social media gaff involves stepping out of our instinctual response and being deliberate. Most social media crisis can be handled simply in three steps (notice I wrote simply and not easily. There is nothing easy about dealing with disgruntled people with an Internet bullhorn). Read the rest of this entry »