October 25th, 2013 | Posted in Membership Management
A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there?
1. Listen. You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you can analyze the data behind your members’ activity or do a combination of all of these practices. The point is, it has to be about them. Read the rest of this entry »
October 2nd, 2013 | Posted in Member Engagement + Retention
Improving communication with your members can improve member relations, help with loyalty, increase word-of-mouth referrals, bolster renewals, and even improve your standing as a first, and only stop, shop for information. It’s obvious why you’d want to improve your communications with members but how do you go about doing it?
For those readers who want to have their communication problems instantaneously solved, it is easy to say the best way to improve communication is to (forgive us Nike) just do it. But there’s more to effectively improving communication than just communicating with greater frequency. Yes, that’s a start but if you only increase frequency, you run the risk of members tuning you out. There’s a lot of noise in your members’ lives. You don’t want to be perceived as yet another source of it.
August 22nd, 2013 | Posted in Association Management Software
In our work with associations over the past decade and a half, we’ve found several communication “secrets” (best practices really) that the most successful of our customers have in common. We wanted to share them with you so that you could decide whether they help you as well. Our most successful clients:
1. Know email is not dead. With demanding schedules and responsibilities, face-to-face contact is not always possible with each and every member. Email serves as a way to reach many efficiently and because emails can be auto-scheduled with association management software, it takes very little time to run an effective campaign or communication outreach once they are created. Read the rest of this entry »