This weekend I took the boys to see Star Wars: Episode 1 - The Phantom Menace. I’ve seen it many times but for the boys, this was the first time they watched it on the big screen. Because I had seen it before, I wasn’t “submerged” in the plot like they were. My mind began to wander to blog posts. I wondered what Yoda and the crew would suggest for those of us trying to implement social in our organizations. They had lots of sage advice for member-based organizations embracing social and a more human side of business:
1. “This turn of events is unfortunate. We must accelerate our plans.” Change for change’s sake is rarely the right move. If you’ve tried and failed, moving more quickly to plan B is not a solution. Take some time to review why the failure occurred and what you can learn from it. Read the rest of this entry »
