On a recent webinar, I heard a staggering statistic. Eighty-percent of companies (who start blogs) never post more than five blog entries. They give up. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy.
What is so incapacitating about a blog? Is it lack of content or ideas? Is it lack of time to generate or flesh-out these ideas or is it simply something you try once like sky diving? Blogging doesn’t have to be reminiscent of an English class assignment. There are ways to spice up the “writing” of your blog; ways to put a different part of your brain on it. Blogs don’t always have to be about the words. The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media.
Before growing tired of your blog consider: Read the rest of this entry »