YourMembership.com

Risk Management – How to Begin the Conversation

Tags: member organizations, risk management

The following is a guest blog post from Mike Lazzara, customer support representative with YourMembership.com. Mike has been a valuable part of our team here at YM, having previously worked in the Sales and Marketing Department before moving to Customer Support in late 2011. Prior to joining YM two years ago, Mike served as Risk Manager for [...]

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Seeing it Through Your Members’ Eyes – Friday Fix

Categories: Friday Fix, Social Media

Tags: engaging members, member retention, online community

I was inspired this morning by a blog post from one of the writers I follow on Twitter. She suggested writing your own bad review/critique. Her point was “acknowledging your faults is the best way to overcome them.” The same concept can be applied to community management. Visit your private online community and create a [...]

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Online Communities: A Popular Misconception

Categories: Membership Software, Social Networking Software

Tags: member community, social networking sites, social networking software

A community needs care and maintenance just as surely as a car does The most popular misconception people have about creating a private online community is the work and upkeep behind it. You simply can’t dump content and run. Implementing a private online community with a robust feature set doesn’t mean your entire member base will flock [...]

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Content Marketing is…

Categories: Social Media

Tags: content marketing

content your audience wants, in the form they want it, at the time they need it, with the ease to share it. That is all. (Thanks to C.C Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.)

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What Color is your Time Sheet?

Categories: Social Media

Tags: saying no, time management

The Friday Fix for last week “challenged” us to record every moment of our work day and assign it a color, by doing so we could quickly break out what is a necessity (as in job-dependent) and what we can table. Red were must-do activities, blue were things that had nothing directly to do with your work [...]

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