YourMembership.com

Want a Successful Online Community? Think about People

Christina — Wed, 15 May 2013 14:58:28 +0000

Categories: Member Engagement + Retention

While it may seem weird that a technology vendor (with online communities, might I add) would share this post, we want our clients, and those entertaining the idea of becoming our clients, to be successful. This means giving them advice on how to make the most of our products and features. But this post is [...]

Member Engagement: you’re already aces

Christina — Fri, 10 May 2013 13:34:48 +0000

Categories: Member Engagement + Retention

Tags: member engagement, member retention

Engage has become quite the buzzword. You can’t go to a conference or read an article about membership or member organizations without someone telling you about the importance of engagement. We even do it here. A lot. But engaging your members has become one of those phrases that has lost its meaning to many and [...]

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Five Content Ideas for Associations

Christina — Tue, 30 Apr 2013 22:01:39 +0000

Categories: Member Engagement + Retention, Social Media and Business Trends

Tags: content, content marketing, content strategy

You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short. Creating top-notch content is as easy as predicting the end of a romantic comedy. But to do it, you have to stop producing what you want to produce and [...]

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Why Engagement Needs a Strategy

Christina — Thu, 25 Apr 2013 20:07:42 +0000

Categories: Member Engagement + Retention

Tags: associations, member engagement

Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. At some point, no matter how random the meeting, you made a decision to continue it. You listened longer, you made plans to see one another again, you reached out. Developing a strategy around engagement – be it [...]

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Did You Know…

Christina — Mon, 22 Apr 2013 18:34:46 +0000

Categories: Member Engagement + Retention, Social Media and Business Trends

Tags: associations, career, job search

According to the Electronic Recruiting Exchange, 90% of the companies participating in a survey on hiring practices rank the Internet (e.g., bulletin or job boards) as the most effective medium for recruitment. 60% admit using professional and trade associations as a source for attracting prospects. If you’re an association looking for new ways to bring value [...]

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