April 2nd, 2013 | Posted in Membership Management
When horseless buggies (you might know them as cars) first arrived on the US scene in 1893, amidst all of the disbelief, there were a lot of buggy makers who thought these products were absurd and what the general population wanted was just fancier buggies. So they ignored these horseless contraptions with the smelly gasoline engines (not that horses don’t come with their own set of smells) and they concentrated on more luxurious versions of what had made them successful in the past — added more bells and whistles. It took years for the motor car to catch on but when it did there was no going back. The buggy and wagon wheel makers had to embrace the new technology or find a new industry. They could tailor their offerings to the new demand or they could continue to talk about why horses were better than engines. It was their choice. Some entered the horseless buggy game late but were still wildly successful by taking the motor car idea and filling a new niche; like what Ford did by bringing the automobile into economic reach for more people. You don’t have to be first to market with new technology, you just have to recognize what people want before they do.
When it comes to innovation, are you a buggy- or a car-marker?
March 12th, 2013 | Posted in Member Engagement + Retention, Membership Management
The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Before joining YourMembership.com, Leni worked for Marriott International as a Spa Manager at the Renaissance Vinoy Resort and Golf Club.
Leni considers herself a small-town girl at heart. She’s a Florida native who spent her summers on Anna Maria Island.
Take a moment to think about your recent interactions with the businesses or websites that you frequent. Retailers are doing it, hotels are doing it, banks are doing it, and even insurance companies are doing it! Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Read the rest of this entry »